Health and well-being in the Nordics have been losing momentum. More and more people are struggling, both physically and mentally.
As an insurance company, we see the long-term risks this poses. The costs to society from declining health are already significant, and they’re likely to continue growing. But there’s an opportunity to turn things around. By investing in strengthening our health now, we can build greater resilience for the challenges ahead.
Together, we can kickstart the major health initiative that’s urgently needed.
- Kristina Ström Olsson, Nordic Health Communication Strategist, If