By utilising the advantages of a Nordic organisation, If can use standardised work procedures, which means lower costs in comparison with If's competitors.
If's strategy is to strengthen its market position mainly through organic growth and selective acquisitions in both the Nordic and Baltic countries.
If's investment strategy is to maintain a balance between currency distribution and durability. Surpluses are re-invested, with the intention of increasing the total return.
Strategic focus areas
- Customer value
- Focused insurance expertise
- Nordic business platform
- Investment strategy with balanced risk
If in the community
As the leading insurance company in the Nordic region, we are an important supplier of security in the community. In the short term, we help our clients when the need arises. From a longer term perspective, we work to prevent damage to ensure we can avoid claims. In addition to that, our responsibility also includes contributing to a safer community and an environment that is sustainable in the long term.
”The actual strength arises when the right attitude to client work is combined with initiative and peak skills within the insurance field. We do that at If. We provide our clients with peace of mind when they are at their most vulnerable and help them dare to invest in and concentrate on the future. I am really proud of that.”
Torbjörn Magnusson, Managing Director and Group CEO at If