Core values

The fact that If is perceived in a positive light by the company's clients is a fundamental precondition for a successful business.To guarantee that this is the case, all employees are guided in their daily work by four core values that reflect the clients' expectations of If.

• Easy to reach and relate to
  "It is easy to get in touch with If and its employees, products and services are easy to relate to."
• Reliable
  “If keeps its promises and helps me when needed" 
• Dedicated
  “If takes the initiative and takes notice of me.”

• Forward-thinking

  “If drives development forward and is constantly creating new insurance products and services.”